General Course Structure
Entrepreneurship and Microeconomics
Creating new businesses, new markets, organizational effectiveness, innovation, successful strategies and business models, innovation, strategic leadership, human centered and design-driven innovation, knowledge and change management; individuals, households and firms decision making and resource allocation; consumer behavior; market structures, supply and demand; utility maximization, cost minimization, labor supply; uncertainty.
Standard financial statements; financial accounting systems; income statement and balance sheet; performance and financial status of an organization.
Capital budgeting; financing and capital structure; corporate investment and financing decisions; valuation techniques; risk and return; asset pricing model; corporate capital structure; financial policy; capital budgeting; mergers and acquisitions; investment and financing decisions in international context; exchange rate and interest rate risk analysis.
Macroeconomics in the Global Economy
Large-scale general economic factors; opportunities and risks in global business environment; economy in aggregate; national income determination; growth, unemployment, inflation, business cycles; financial markets and global economy.
Strategic Marketing Management
Key marketing concepts and skills; effective marketing; application of marketing strategies; marketing plans, communications, recommendations, message, and communications; strategic marketing planning, market research, buyer behavior, competitive positioning; market segmentation and target marketing, marketing of products, services, pricing, distribution; advertising, public relations, social media, direct marketing, sales promotions, personal selling.
Information and Operations Management
Selection, use, and management of information technology; IT for business operations, business strategies, and competitive advantage; information technology and strategy, information technology and organization, information technology assets management; services workforce, offshoring and outsourcing; service models, management systems for employees and customers; social equity, resource utilization; direct provider costs, direct recipient cost, indirect societal costs, optimal use of resources.
Strategic Leadership and Human Resources Management
Effective use of human capital in organization, management of people-related activities; human resource management; elements of the HR function; values, employment planning, recruiting and selecting employees; training and compensating, evaluating performance; corporate culture and norms; resources and capabilities for traditional and emerging competitive markets; competitive advantage and strategy; strategic management; social, political, technological, economic, and global factors; organizational goals.